So, at first I
almost definitely thought this was satirical, but I stand corrected. Pizza Hut’s new “Blockbuster Box” — were unsure if there’s any relation to the late movie rental store — delivers not just your pizza, but your entertainment for the evening with the help of the pizza box which transforms into a movie projector.
Each box includes a pop-out hole to place the a magnifying lens (also included). In addition, the mini-table that always comes perched in the center of your Pizza Hut pizza is flipped over and used for a phone stand. I knew there had to be an alternative use than serving as my Barbie doll’s kitchen tables!
According to The Verge, there are four designs created by the crafty crew over at Ogilvy & Mather Hong Kong each with separate video downloads available with a scan of the QR code using your smartphone. The mini-movies are called “Slice Night” (horror), “Anchovy Armageddon” (sci-fi), “Hot & Ready” (romance) and “Fully Loaded” (action).
Even though judging by the promo video below the quality of the “projector” looks less than stellar and we’re not sure how we’ll be able to hear the videos or avoid pizza grease getting on our spotless smartphone screen, we still think this is a genius way to dish out pizza and drum up some attention for the brand. Currently the dinner and movie package deal is only being offered in Hong Kong, but we’re hoping Pizza Hut gives other countries a slice of this creative genius that will make all of our date night dreams come true.
Video & feature image: Ogilvy & Mather HK – Blockbuster Pizza Box from Work that works on Vimeo.
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